Grocery Retail, Independent ClientClient work
Expat Foods Thailand
The client asked for a basic online presence to support an established physical store. We challenged that brief and recommended online ordering instead, because it could reach customers well beyond the local catchment without disrupting the shop. The store carried on trading as before, and the new channel opened the range to customers across Thailand.
Visit live siteexpatfoodsthailand.com
Strategic lesson
Sometimes the most valuable part of a project is questioning the original brief.
Key results
What the build delivered.
- Original brief questioned before any build began
- Physical store kept trading through and after the change
- Dry, chilled and frozen ranges made orderable across Thailand
- Residential and commercial customers served from one catalogue
- Straightforward registration and ordering process for first-time buyers
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